14.8.2025

How to launch a cargo bike fleet in your business

Launching a cargo bike fleet in your business: the guide to driving straight to profitability

Whether you are craftsman looking for a mobile workshop, retailer wishing to deliver your customers to their homes or logistician looking to optimize your routes, the cargo bike can become a strategic asset. You still need to lay the foundations well to avoid pedaling in a vacuum.

1. Understand your needs before going for it

What urban environment? Dense city center, congested periphery, or narrow pedestrian areas?

What volume and what weight to transport? From a few light packages to bulky equipment.

Specific constraints? Controlled temperature, reinforced security, or accessibility in tight alleys.

Who rides? Yourself, your employees, or a specialized service provider.

Where to store and recharge? Existing premises, shared space or logistics hub.

What profitability threshold should I aim for? Have a clear idea of your costs to calculate how many trips it will take to make the fleet profitable.

‍

2. Choosing the right model and organization

Not all cargo bikes are the same. There are a multitude of cargo bikes for very different uses.

‍

Then, three organizational models are available to you:

Internal use : perfect for a craftsman or merchant who takes care of his own trips.
Dedicated team : integration of deliverers/cyclists into your workforce with adapted training.
Outsourced service : specialized partners manage logistics for you.

3. Manage storage, charging, and maintenance

Operational is the key:

Internal room : storage and charging on site, ideal if you already have space.
Shared hubs : located in the heart of cities, they save time on tours.
Logistics partnerships : delegated storage, charging and maintenance.

‍

4. Estimate the budget and optimize profitability

Consider integrating:

The cost of buying or renting cargo bikes.
National or local subsidies (bicycle-cargo bonuses, municipal subsidies).
Maintenance, insurance and energy costs.
The savings made (fuel, parking, fines...).

💡 tip : A simple profitability calculation = [Initial investment ÷ margin per delivery] = number of trips to reach the balance point.

‍

Conclusion: Pedal to success

Deploying a fleet of cargo bikes is not only an ecological choice, it is also a smart investment that can transform the way you work. In the city, slow traffic becomes an advantage for you: while others honk, you deliver. Do not hesitate to contact our sales team for more advice and support in your transition to cargo delivery. 05.57.81.23.46

And remember: cargo bikes are like morning coffee... hard to do without once you've had a taste of it.